Back in the ‘70s and ‘80s, Electromureș was a prominent name in Romania, celebrated for its quality and innovation, delivering products that people were proud to own.
Whether you’ve heard of it or not, this brand carries a remarkable technological legacy. What began as a small cooperative called ”Ciocanul” grew into Electromureș, producing an impressive range of components (resistors, automotive parts, etc.), cables, home appliances (irons, immersion heaters, electric stoves, oil and quartz radiators, curling irons, etc.), and even speakers and amplifiers known for their quality and revolutionary design, developed in partnership with the Polish company, called Unitra.
At its height, Electromureș stood as a symbol of advanced technology and national pride, employing nearly 9,000 people.
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In 2023, ZASS Romania acquired the rights to the Electromureș brand, driven by a vision to revive its tradition and outstanding quality. This journey began with one of ZASS Romania’s partners, who spent over 22 years as an engineer at Electromureș. His son, the second partner, grew up around Electromureș speakers and amplifiers, inheriting a passion for electronics. Reviving Electromureș wasn’t just a business decision—it’s a family story, a dream brought to life.
Today, Electromureș products are crafted in collaboration with renowned manufacturers in Europe and China. However, our ultimate goal is to bring part of the production back to Romania, specifically to Mureș County. Our products today are designed with the same commitment to quality, combining technology and design that rival international brands—something Romanians could only dream of in the ‘80s.
When you use an Electromureș product, you hold a small piece of our history and our effort to preserve Romanian values. Thank you for being part of our story. We hope you enjoy every use, knowing you’re contributing to something greater—a tradition, a dream, and a proud Romanian legacy.
